Enterprise-Grade Analytics

Email Analytics That
Drive Results

Track every aspect of your email performance with AWS SES-powered analytics. Real-time opens, clicks, bounces, complaints, and delivery notifications.

Open Rate 42.5% Click Rate 8.3% Bounce Rate 1.2%
Real-Time Tracking

Track Every Email Interaction

Comprehensive tracking that gives you complete visibility into your email performance.

How Email Tracking Works

From send to delivery - every step is tracked.

1. Send Campaign Sent 2. SES Delivers Email 3. Open Tracking Pixel Fires 4. Track Event Logged 5. View Real-time Stats AWS SNS Events Delivery Bounce Complaint

Enterprise-Grade Infrastructure

Built on Amazon SES for unmatched reliability and deliverability.

SNS Event Notifications

Real-time event streaming via Amazon SNS. Bounces, complaints, and delivery events are processed instantly through webhook endpoints.

Configuration Sets

Organize your email sending with SES Configuration Sets. Enable event publishing at the granularity you need.

Transactional Email Tracking

Track opens and clicks for individual transactional emails sent via API. Password resets, notifications, and more.

Webhook Integration

Forward all email events to your external systems via outbound webhooks. Keep your CRM and other tools in sync.

Automatic List Cleaning

Subscribers who hard bounce or file complaints are automatically marked as "cleaned" to protect your deliverability.

Activity Timeline

Complete activity history for each subscriber. See every email they've received, opened, clicked, or bounced.

All Email Events Tracked

Complete visibility into every email lifecycle event.

Delivery

email.delivered

Triggered when an email is successfully delivered to the recipient's mail server.

Opened

email.opened

Triggered when a recipient opens your email (images must be enabled).

Clicked

email.clicked

Triggered when a recipient clicks a link in your email.

Bounced

email.bounced

Triggered when an email bounces (hard or soft bounce with reason).

Complained

email.complained

Triggered when a recipient marks your email as spam.

Campaign

campaign.*

All campaign events: sent, opened, clicked, bounced, complained.

Analytics Use Cases

How businesses use KiriMel analytics to improve their email marketing.

01

Optimize Send Times

Analyze open timestamp data to find the optimal time to send emails for maximum engagement.

02

Clean Email Lists

Automatically remove hard bounces and complainers to maintain high deliverability rates.

03

Improve Subject Lines

Track open rates across campaigns to understand which subject lines resonate with your audience.

04

Optimize CTAs

Click tracking reveals which calls-to-action drive engagement and which need improvement.

05

Segment by Engagement

Create dynamic segments based on open/click behavior to target engaged vs. inactive subscribers.

06

Protect Sender Reputation

Instant complaint notifications help you address issues before they damage your domain reputation.

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